Russell Simmons & Steve Rifkind Team Up To Launch New Label All Def Music

Russell Simmons and Steve Rifkind will use YouTube to sign, develop, and promote new talent at a new label at Universal. Russell Simmons, Steve Rifkind, and veteran film and TV producer Brian Robbins have teamed up with Universal Music Group to launch All Def Music. Simmons, who co-founded Def Jam…

Enter