YB sets tone for 2018 with awe-inspiring new single “Love Cost.” “Love Cost” will be featured on his forthcoming album, God Still Has Soldiers 2 which drops on March 7th.
What happened to us? That is a question YB asks listeners in his latest single, “Love Cost.” The talented lyricist targets the division of our society in his new track. After the success of previous single, “Rearview Mirror” which premiered in the popular music outlet EARMILK, he enters 2018 with intentions of keeping the momentum rolling.
“Mass shootings, when we get so ruthless? The little ones watching but we more concerned with the movement. We more concerned with the judging. We more concerned with the colors. We more concerned about being concerned that we ain’t concerned about nothing.” YB has a critical analysis of people in the world today. His opening verse is a fervent display of frustration. He continues his verbal onslaught with rhymes about self-indulgence and arrogance. “Too many I, am, me, not enough us and we. Divisions in the air, I can’t breathe.” The lyrics keep the listener engaged as the track digs deeper into its theme.
When asked about “Love Cost” YB said, “in our time of making music, it’s easy for an artist to settle for the head nod. I want to give people quality music but never at the cost of truth.” The Swiss Frankie produced track is the follow up to previous singles “Rearview Mirror” and “Expressions.” Both songs were popular among Christian hip-hop outlets Rap Remnant and The Christian Beat.
Other rap tastemakers such as Hip-Hop Since 1987 are beginning to take notice. The religious undertones heard in “Love Cost” nods to YB’s experiences in the pastoral ministry. The Pine Bluff, Arkansas born artist hopes listeners will take heed to his message of loving your neighbor as yourself.
“Love Cost” is available now on SoundCloud. YB’s new album, God Still Has Soldiers 2 will be available on March 7th.