Rising reggae sensation Ibru debuts highly anticipated music video “My Life” exclusively on Top Shelf Reggae. The visual recounts his journey from the rural island of South Andros, Bahamas to the U.S. in quest of music superstardom. “My Life” is the first single off his forthcoming album, Life Story which is scheduled to release in early 2018.
Look inside the life of reggae’s next emerging star, Ibru. His new music video “My Life” explores the humble beginnings he’s overcome to achieve success. “In my life mi have struggle and pain” are the opening lyrics to the song over Dre Swade’s sterling production. He walks the streets of South Andros reminiscing about hardships that shaped his identity. The video alternates between scenes of Ibru and a boy representing his younger self to give viewers a stronger depiction of his experiences.
“If you could’ve seen my life, take a chair sit down in my life. If you could’ve seen my life, come take a carriage ride through my life.” “My Life” is revealing and precisely illustrates each lyric of the song.
As Top Shelf Reggae pointed out, “juxtaposing colorful landscapes of his home country with black-and-white studio sessions, Ibru implies that although his childhood was limited, it was not without worth. Fade transitions in the video of Ibru walking out doorways as an adult and a young boy doing the same visually implies to the viewer how far Ibru has come as an artist. The Timbalands he’s rocking is another giveaway that Ibru’s hard work is finally paying off, as well.”
When asked about the single Ibru said, “one summer evening in 2017, I was sitting in a recording session with producer Dre Swade. Dre turned to me and said, “I want you to listen to this new beat I made.” He played the beat and after hearing the intro and melody for the chorus, I knew it was a perfect match for the song “My Life” which I had written a few years earlier. The music had the emotional feel that I needed to portray my story of facing struggles in life but never giving up. I immediately began singing my lyrics to the beat. We both agreed that it was a perfect match. I knew it was something special!”
“My Life” is a moving visual that celebrates Ibru’s resilience. Music video director, Icey Jace gives viewers a feel for life in South Andros and captures moments of Ibru letting himself go in the music.
The single sets the tone for his forthcoming album, Life Story which is scheduled to release in early 2018 on Ibru’s label Kohanim Records.